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Innovation made tangible

Herald Additive is a UK-based company in the heart of London, providing a prototype design and manufacturing service for the automotive, e-mobility and consumer manufacturing industries. We create our designs using 3D design software and use 3D printing technology to bring them to life.

Founder and design engineer Hugo Auer launched the business in 2023.  Fascinated by the potential of this future technology, he decided to apply his experience in product design and manufacturing to help others realise their vision for new ideas and products. He believes there are almost endless applications and opportunities to apply this technology as well as assist with the betterment of humanity.

Who we are

Our founder

Hugo is a degree certified engineer who has accumulated vast experience from his work in the automotive, audio-visual, and 3D printing sectors. With his skills in product design and development, he loves to come up with unique solutions to everyday problems and fill the gap when unusual things are required.


Previous Projects

Herald Additive has been pushing the boundaries of what is possible with 3D printing. Our recent projects have been incredibly diverse, ranging from automotive devices to consumer-facing products. We invite you to read more about our projects and see why Herald Additive might be the right choice for your next project.


Explore our gallery of previous projects which boasts bespoke jewellery, and 3D printed electric skateboards. 

Case Studies

Here at Herald Additive, we have conducted various case studies which explore the applications of 3D printing technologies. Find out more from the links below!


In this day and age, it is common practice among some major consumer goods manufacturers to insist that their customers purchase a new product instead of offering to repair the one they [the customer] already have. This study explores this issue, with a cooker remote being the product in question.


3D printing in the past half-decade has become significantly more commercially available. This project assesses the viability of the use of structurally integral 3D printed components by testing varying print setups to produce a functional design for an electric skateboard deck.


Products from all industries receive updates and new versions. Be this to improve existing products, or introduce new entirely new ones. The older products become discontinued and replacement components become hard to find, which leads to these older products being discarded.


We offer a range of services, from design consulting to 3D printing.

See if any of our services are right for you.



Let us design your product. With our design service, we can turn your product from an idea into reality. 

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Have questions about your ideas and the best way to bring them to life? We are more than happy to assist you.



With our in-house 3D printing service, let us bring your ideas to life by printing your parts for you!

If you feel our services might be of interest to you, please fill in the contact form below!

Submit your details and 3D files here:

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